CASUAL DAY

e.tv supports Casual Day, the fundraising project for people with disabilities and other social needs. Every year, e.tv encourages staff to buy Casual Day stickers. In turn, the company purchases a ticket for every R10-ticket staff members buy.

Part of Casual Day is to dress up according to that year's theme. Every year the company contributes funds raised, airtime to promote the cause and interviews Casual Day officials on e.tv and the eNews Channel. In addition our Johannesburg staff and the Cool Catz volunteered at Forest Town School. This event was aired on one of the Cool Catz episodes on Craze.

In 2010 the staff dressed up according to the DRESS FOR LAUGHS theme, wearing their frown upside down, giving everyone a reason to smile and support persons with disabilities. Prizes were won by the best dressed individual, best dressed team and those who were original enough to come up with the best joke.

This year e.tv is taking on the theme is WORN TO BE WILD, encouraging staff to show support for people with disabilities by dressing up like rock stars without any fear of embarrassment.

Beneficiaries in this project includes the National Council for Persons with Physical Disabilities in South Africa, the South African Federation for Mental Health, the South African National Council for the Blind, Deaf Federation of South Africa, Epilepsy South Africa and Disabled People South Africa.

For more information contact 012 663 8181, email casualday@mweb.co.za, or go to www.casualday.co.za